Survey Conducted By Great American Cookies® Reveals 94 Percent Of American Parents Admit To Bribing Their Children For Good BehaviorJuly 27th 2015
FOR IMMEDIATE RELEASE
Kristi Betz / [email protected] / (410) 902-5053
In response to the survey, Great American Cookies® launches National Bribe Your Child Week from Aug. 9 - 15
ATLANTA - July 27, 2015 - It's official, American parents know how to sweet talk their children! Whether it's completing household chores, doing well in school, or just a little peace and quiet, almost all parents will admit to using rewards as incentives for their children to be on their best behavior. According to a recent online survey released today by Great American Cookies® and conducted online on the brand's behalf, 94 percent of parents say they have rewarded their children for good behavior.
In response to the survey results, Great American Cookies is launching the first-ever National Bribe Your Child Week from Aug. 9 - 15 to provide parents with the next sweet reward for their children. Parents can visit RewardYourChild.com to download a pledge sheet, work with their children to complete the sheet, and bring it to any Great American Cookies location during National Bribe Your Child Week in exchange for one free original chocolate chip cookie.
The survey also revealed 80 percent of parents with children ages two through four have rewarded their children with sweet treats. Other types of rewards identified among surveyed parents included more tablet/TV time (59 percent), new toys (62 percent) and a later bedtime (47 percent). Finishing chores and getting good grades were among the top tasks that are rewarded, as 66 percent and 60 percent of parents have rewarded their children for those tasks, respectively.
"Parents across America, we support you! Great American Cookies believes that often times a sweet incentive is all it takes to get your children to do their best in school, finish their chores or smile in photos. We see it all the time in our stores, feel no shame!" said David Kaiser, Brand Vice President, Great American Cookies. "Our survey revealed the vast majority of parents incentivize their children with treats and that's why we're launching National Bribe Your Child Week. Your child's next reward is on us! We hope parents will stop by Great American Cookies and reward their children for good behavior with a delicious chocolate chip cookie - for free!"
Throughout the week, parents can also share photos of how they reward their children using the hashtag #IBribeMyChild for a chance to win additional treats from Great American Cookies. For more information and store locations, visit our website www.greatamericancookies.com, follow Great American Cookies' national Twitter handle, @Gr8AmCookies, or become a fan of the brand on Facebook www.facebook.com/greatamericancookies.
*Limit one per customer. Valid only at participating U.S. stores. Not redeemable for cash. Great American Cookies is managed by GFG Management, LLC, a subsidiary of Global Franchise Group.
Notes to Editors:
- Excellent interview and photo opportunity - To request an interview with Great American Cookies representatives, receive fresh cookies for a visual or to obtain photos or graphics, please contact Kristi Betz at (410) 902-5053 or [email protected].
This survey was conducted online within the United States by Survey Monkey Audience on behalf of Great American Cookies from July 3 - 14, 2015, among 1,011 American parents, ages 18 and older, with children between ages 2-12 years old. This online survey is not based on a probability sample and therefore no estimate of theoretical sampling error can be calculated. Results are weighted to the U.S. Census Current Population Survey, using factors of gender, age, income and region.
About Great American Cookies® - www.greatamericancookies.com
Founded in 1977 on the strength of an old family chocolate chip cookie recipe, Great American Cookies has set the standard for gourmet Cookie sales in a fun, celebratory environment. For over 35 years, Great American Cookies has maintained the heritage and integrity of its products by producing proprietary Cookie dough exclusively from its plant in Atlanta. Great American Cookies is known for its signature Cookie Cakes, trademark flavors and menu of delectable products baked fresh in store. Great American Cookies currently operates in mall-based locations across the United States, as well as internationally in Bahrain, Chile, Guam, Mexico, Puerto Rico, Saudi Arabia and the United Arab Emirates.
About Global Franchise Group, LLC - www.globalfranchise.com
Global Franchise Group, LLC is a strategic brand management company with a mission of championing franchise brands and the people who build them. The company owns a portfolio of franchise brands that includes five primary quick service restaurant (QSR) franchise concepts: Great American Cookies®, Hot Dog on a Stick?, Marble Slab Creamery®, MaggieMoo's Ice Cream & Treatery®, and Pretzelmaker®. The brands are managed by GFG Management, LLC, a subsidiary of Global Franchise Group, LLC. Global Franchise Group, LLC is a portfolio company of Levine Leichtman Capital Partners, an independent investment firm, with approximately $7 billion of capital under management and substantial franchise management experience.